WEBWINDOWS NEWSPAPER ADVERTISING

Webwindows newspaper advertising and media agency placing advertisements in the Sunday Times, Guardian and other leading magazines

Newspaper readership and use of newspaper advertising

According to Webwindows, a leading media agency in the UK, newspaper advertising can be highly effective way to increase your customer and client base and also to increase the conversion rate of your online business. Webwindows views are based on the analysis and feedback received from the clients who advertise their offerings on the Webwindows page. First a little bit about the company. As already stated, Web windows is a leading media agency based in the UK. The company makes newspaper advertising affordable for small and mid-sized online companies to advertise their offerings in seven leading newspapers in the UK. A special Webwindows page appears as a coloured weekend supplement in these newspapers. Small and mid-sized online companies can place their classified advertisements on the Web windows page. The advantage of placing your advertisement on the Webwindows page is that it can be viewed by over five million people per week. The people who scan the their page know that this is the place where they can hunt for the best online bargains, for which they can then shop from the comfort of their homes. Another advantage is that their page appears during the weekends, that is, during the time when people have enough time to browse through the advertisements. Web windows also keeps in mind the fact that people do their shopping during the weekends and this is the best time online companies can catch their attention by announcing their special packages and discounts.

Sales leads

Website design

Search engine optimisation

Marketing

Increase sales

Internet advertising

Pay per click advertising

Public relations

Now that we have specified the role of Webwindows, let us focus on the role of newspaper advertising and how it can improve traffic to your websites. According to Web windows, there are enough reports that suggest that when it comes to advertising, the print rules over all other forms of media.

To support its stand, Webwindows focuses on the results of a study conducted by Scarborough Research on the role of print advertising in driving consumer behaviour. The research clearly indicates that a majority of consumers use newspaper advertising to plan their retail shopping trips.

The study took into consideration 4,500 respondents, who were 18 years of age or older. According to Webwindows, these are some of the interesting results that the study has thrown up. 72% of respondents say they enjoy reading the newspaper, 68% feel better informed after reading, and 57% feel it is a good use of their time. This according to Webwindows is the power of newspaper advertising---your ads are read by people because they want to read them and not because they are forced to read them.

62% of respondents are focused on reading the newspaper and are not engaged in other activities at the same time. According to Webwindows, your classified advertisement in newspapers gets undivided attention and therefore it is more likely to register in the minds of the readers.

More than 50% of respondents find newspaper ads useful. Webwindows, on doing an in-depth study of these figures, found that people found newspaper ads to be a less intrusive form of advertising as compared to online ads and television commercials.

If you are an online company who is looking for the best possible cost-effective channel, you can advertise on the Webwindows page and see the improvement in the traffic to your website. The Webwindows executives can also help you draft the right classified ad to attract the attention of your potential clients.