WEBWINDOWS MAGAZINE ADVERTISING TO INCREASE WEB TRAFFIC
The power of offline advertising in increasing web traffic
Webwindows, a leading media agency in the UK, highly recommends print advertising to small and mid-sized online companies who wish to attract more traffic to their websites. According to Webwindows, in today's times, no company can afford to function without a website. But having a website, is not enough, people must visit it to know more about your products and services. While acknowledging the role of the online media, the company also feels that it is not in a position to take on the might of the print media especially newspapers. Web windows supports its case by pointing out that magazines have a strong legacy of trust that is not easy to match. Their views find support in the results of various case studies that have been taken up to find the most powerful channel for advertising. The results of the studies have clearly vindicated Webwindows stand on the power of the print media.
Take the case of a study conducted by Scarborough Research on the role of print advertising in driving consumer behaviour. Webwindows takes the opportunity to highlight some of the findings of these studies. According to the research, 40% find newspapers to be the leading source for trustworthy, believable ads, compared to 30% for magazines, 23% for TV, 18% for radio and 16% for web ads.
According to a spoesman for the company these figures speak for themselves. The company feels that it is the level of comfort and flexibility that magazines provide that make them one of the most powerful tools of advertising. To explain this, Webwindows points to the fact that you can carry and read the newspaper everywhere you go. For example, on your way to the office in the train, you can read the newspapers to use the time more constructively. This type of flexibility, rightly points out Webwindows, is not offered by any other form of media.
Webwindows also points out the widely accepted fact that when it comes to making shopping decisions, its women who take the lead. According to Webwindows, women use magazines more than do men in a bid to save money and plan shopping trips. By advertising in magazines, Web windows feels, you are directly targeting a consumer group that holds the key to making purchase decision for the entire family. Webwindows also points out that adults who say they do not read newspapers are in fact engaged in newspaper advertising. This is the power of advertising in the print media.
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The findings are consistent with what Webwindows have been saying all along, when it comes to advertising print prevails over all other forms of media including the Internet. Webwindows makes colour advertising in the weekend supplement sections of seven broadsheet newspapers accessible for small businesses to advertise their online offerings. By advertising with Webwindows, you can reach your target audience for less using newspapers and magazine advertising. If you are a small or mid-sized online company who wishes to maximise the effectiveness of your newspaper and magazine advertising, you can advertise your products and services on their page that appears as a coloured supplement in seven leading newspapers in the UK. The Webwindows page has an impressive readership of over five million people per week. In fact, over the last ten years the Webwindows page has built up a formidable reputation as a leading resource for finding online companies offering attractive packages and discounts. You can contact their representatives who will help you select the right newspaper based on demographics, publication type and location so that you reach the right audience. You can view the feedback and repeat advertisements by online companies on the Webwindows page to understand how they have benefited from advertising in newspapers.
