We produce more direct response TV commercials than any other UK TV commercial company. TV commercials that get results. Low cost TV commercials for higher profits. High response TV commercials.

We have been making TV commercials for our clients for over a decade. We know what works and we know how to produce Direct Response TV commercials that could help make your product or service a household name. If you are considering advertising on TV and are looking for a a TV commercial production company speak to us.

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This will depend on your call to respond message – what you are asking the viewer to do and what he or she can expect in return. A free-phone/free brochure/website offer will generally get many more calls than a commercial which invites people to make an immediate payment for something by credit card. But a successful advertiser could expect a response rate of 0.01% to 0.1% of the available viewing audience.

As soon as a script/creative idea has been agreed, it can be priced. Space City provide an itemised budget, detailing all the stages of pre-production, filming and post-production. The budget might include a number of cost options; like - it is cheaper to shoot a commercial on video than using film or location choices.

All scripts have to be cleared by the BACC. As soon as the script and budget have been approved and cleared, the commercial can go into production.

Pre-production entails finding and booking locations, studios and casting for suitable actors.

Commercials are normally filmed over one or more "shoot days". Post-production involves compiling a rough-cut of the commercial, before proceeding to a final broadcast quality "on-line" edit. Music, graphics and voice-overs are added at this final stage.

Once the commercial has been finished and approved (again by the BACC), transmission tapes are then sent to the required TV stations.

Space City Productions is a one-stop-shop for all your TV commercial production needs. That means we take care of all stages of making commercials as well as all BACC clearances, transmission copies, contracts, consignment notes and all the other paperwork involved.

What is the BACC?

The Broadcast Advertising Clearance Centre (BACC) is the organisation that acts on behalf of and is funded by all the major UK terrestrial and satellite television broadcasters. Their function is to pre-vet television commercials before they are accepted for transmission by these broadcasters.

This means they approve a script before a commercial is filmed, and approving a videotape of the finished commercial before it is transmitted.

All commercials are identified by a "clock number". No commercial can be transmitted by any of the participating stations until this clock number has been approved.

Existing in one form or another since the start of ITV in 1955, the BACC was established because it was recognised that television advertising is a very powerful and largely uninvited guest in British homes. The broadcasters realised that they needed to self-regulate television advertising in order to protect the viewer and to maintain high standards and the integrity of TV as a commercial medium.

The BACC is answerable to OFCOM, the broadcasting regulator.

If you have not advertised on television before, you may be surprised at the level of scrutiny required in the production of a TV commercial. Many products that can readily be advertised in the press or in other countries, such as many medical products, will not get approval for UK television advertising.