Direct Response Television Advertising now accounts for 25% of all
With production costs starting from as little
as £10,000 – even the smallest of ambitious companies can afford television
Making DRTV succeed isn't simple. Direct Response Television advertising
combines the most powerful advertising medium with precise direct marketing
techniques. It is a major growth area according to the DMA research centre.
Television advertising is a powerful and effective way of communicating sales
and marketing messages to the viewer. Television commercials ensure you profit
from a wide exposure and create awareness about your company. DRTV commercials
also get results.
Direct Response Television Advertising – DRTV is designed to get instant results.
With Direct Response you won't waste any of your advertising budget. DRTV
advertising is response driven so accountability is assured.
Space City understand the rules of DRTV, the creative principles involved to gain
high response rates and the need to deliver every commercial on time and on budget.
The Direct Response advertiser is seeking to get an immediate reaction from the
viewer, usually by inviting him or her to pick up the phone or visit their
We are committed to producing the best
quality results within the budget available.
Direct Response Television Advertising should be highly cost-effective and profitable.
Advertisers can target their intended respondents with greater accuracy using the
increasing number of TV channels and demographic knowledge of the type of viewer
It is important to remember that most DRTV commercials are being used to create or
enhance a brand. Apart from the immediate results, they often reinforce other forms
of marketing - e.g. creating uplift in response rates to newspaper or Internet
advertising or direct mail campaigns.
A client should allow six weeks from the date of an agreed/ approved advertising
script until the first on-air date for transmission. This allows adequate time for
all stages of pre-production and delivery of the broadcast tapes to the TV stations
at least a week in advance of transmission.
As the UK’s leading television advertising agency, we take pride in working
in a professional, cost effective and efficient manner without sacrificing
We are sure that you will be impressed by the high level of commitment and
professionalism shared by all members of our production team.
We have recently renovated our offices to include a new production suite,
upgraded Audio and Casting studios and a new online editing facility has
also been installed.
Think of a television advertising campaign and the likelihood is it was produced
by Space City. We have produced some of the most successful DRTV advertising
campaigns for UK television over the last 12 years. We have helped small start-up
companies become household names.
We understand what is required to make a Direct Response Television Advertising
campaign work. We can advise you every step of the way.
Our client list is impressive and consists of
well-known companies and brands that you know very well. In a competitive market
place, you need a television advertising company who can get you results.
Clients like: Axa/Sunlife, BBC Worldwide, Channel 4, Esure, Open University,
Help the Aged, Reader’s Digest, Red Cross and Thomas Cook, to name just a few.
We have been producing television commercials since 1993; Space City itself has
existed since 1981.We are now the largest producer of television commercials
in the UK. Our reputation within the advertising industry is second to none.
We do not make TV programmes or corporate videos --
we concentrate on doing what we do best.
We employ some of the best and most experienced producers and directors in the
advertising world. We set very high standards of reliability and efficiency and
we achieve them. Most importantly, we create high quality productions at
extremely cost-effective budgets that deliver results.
So if you're planning to make a TV commercial,
contact us now.
As the UK’s leading television advertising company, we can take you through every
step involved in the production of your television commercial - a complete
professional service from script to screen. Space City are at the forefront
of the DRTV advertising industry, with more than 12 years experience in
producing television commercials, and a team with over 100 combined years
experience in the advertising industry.
Each new advertisement presents a unique challenge, creating new opportunities
for us to innovate and develop fresh and exciting commercials that get results.
Our aim is to foster and develop close business relationships with all of our
clients in order to meet their objectives and deliver creative solutions to their
marketing needs. This ensures our clients remain faithful to Space City, returning
time and again to expand their advertising needs as their company grows.
Radio Commercials - recorded and produced in our own in- house studio. Cost -
effective Radio Commercials - made on tight budgets, ideal for first time
advertisers or challenger brands.
We can help you with every stage of production. We set very high standards of
reliability and efficiency and we stick to deadlines and budgets.
So if you're planning to make a Radio commercial,
contact us now.
If you are investing in television advertising with a view to driving more
traffic to your website, it is essential that your website doesn’t let you down.
Having succeeded in motivating high numbers of visitors to your website, you
want your visitors to be immediately captivated by the design, you want it to
be easy to use and it needs to be visually appealing so that it stands out from
the bland image projected by your competitors.
It is also imperative that it performs in the search engines, so that people
surfing the Internet, find it and as a result of your television advertising,
instantly recognise who you are and choose to visit your site as a result. We
are Europe’s leading search engine optimisers working with the UK’s most dynamic
and innovative designers. Together, we combine to
make an unbeatable website design team.