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Build a Website |
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SEARCH ENGINE
Search engine, making the search engines work for you, how to get more traffic to a website and increase the quality of visitors coming through the search engines For some strange reason that I am only just beginning to fathom out, most people have a website built and only as an after thought then start to think about how they can get visitors to the site. This is like opening a shop or restaurant and then wondering what to do about getting customers in. Surely this all has to do with the process of setting up a business? Surely when someone decides to go into business for themselves they sit down and think the whole thing through? Apparently not when it comes to setting up an internet company or website. I have to admit to a certain amount of frustration, especially as I get older, grumpier and less patient with a certain type of person who call me about optimising their website. A 30 second diagnosis is all it takes to tell if the task is going to be easy or complex, simple or difficult. That 30 second diagnosis is free and I will ascertain if the client has a sensible budget at that point; because it takes three people the best part of a day to do the research, write the sequences, provide a full diagnosis and prepare a quote if the client is serious about succeeding on the internet. MAKING THE SEARCH ENGINES WORK FOR YOU So I am down the best part of a grand if I don't get the contract having paid my staff to do all that work. That is why I always make sure that I am talking to a serious person who understands they have to invest in search engine optimisation and not an idiot who thinks they can succeed online without investing in their business. (I cover SEO in detail in the chapter on search engine optimisation). Build web pages here and drive traffic to your website Advertise on this search engine and get more visitors to your website So I normally cut to the chase and give a rough estimate to determine if the client can afford my services and is a serious player or if they have little idea about what is really involved in succeeding on the internet. I can normally tell by just looking at the website and the work that has gone into it if the client is genuinely interested in making money from the internet or just another dreamer who has wasted their money on a useless cheap website. HOW TO GET MORE TRAFFIC TO A WEBSITE When I tell a client it is going to cost several thousand to optimise the site I either get a positive response because they had already understood that they were competing against millions of other websites; or more usually I get a reply like "you've gotta be joking my friend only charged me five hundred to build it!" Which is exactly why it is going to cost thousands to sort the mess out and rebuild a website that is going to outperform millions of competitors. I sometimes wonder if the people who pay for these types of websites would buy a vacuum cleaner with four wheels believing it was a car? Dreams of internet riches temporarily dashed the enquirer goes away, angry with me when they should be cross with the website designer who built the pile of crap in the first place. If I get the opportunity, I will recommend that they build some web pages on Utopele and link them into the site or just discard the site altogether and build something better on Utopele rather than throw more good money after bad on a website that is never going to do the job they wanted. More often than not, they go away and find a search engine optimiser who promises the earth and tells them it will take time but that by using their specialist expertise they will get top ten rankings. At some point in the future, having poured more money into their internet project, they discover I was right all along and that I had their best interests at heart. INCREASE THE QUALITY OF VISITORS COMING THROUGH THE SEARCH ENGINES The belief that the internet opens your business to a world wide audience is tempered by the fact that it also exposes you to global competition. Type any search into Google that is related to your business and in the top right hand corner, in the blue band, Google will tell you how many pages it has indexed for those keywords. Hundreds of thousands, millions, tens of millions and possibly hundreds of millions. Now tell me: how can somebody with a website that cost them a few hundred dollars or pounds possibly even conceive of the notion that their website is going to make them rich? It takes major investment to open a shop (even a corner shop), equip it, stock it, advertise it, market it, staff it and cover the overheads. People who go into this type of business are normally laying their financial necks on the line and most likely have had to go to their banks to raise some of the money to get the business going.... The Golden Web - The Internet Entrepreneur's Definitive Guide to Making Money Online To buy your copy click here Search engine, making the search engines work for you, how to get more traffic to a website and increase the quality of visitors coming through the search engines |
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