Search engine optimisation techniques and strategies

SEARCH ENGINE OPTIMISATION TECHNIQUES AND STRATEGIES

Search engine optimisation techniques and strategies, a cheap way to launch a new optimised website or drive quality traffic to an existing internet site using proven online marketing techniques

So if you are an estate agent or mortgage broker and it is announced on the news that property prices are falling, or the Bank of England has reduced their base rate, you can have information about this up on your web pages within minutes. You can either do this by editing one of your web pages, changing your keywords, or adding it as a topic to your forum. You haven't got to pay anyone to do it and with any luck, you may have written your text late in the evening and by the morning some of the search engines may have indexed the pages. If you have changed your keywords, Utopele will know instantly as, unlike the other search engines, it will not have to wait until it re-indexes your pages.

SEARCH ENGINE OPTIMISATION STRATEGIES

Another idea is to use major events like the London Olympics or the FA cup final or any event where there are going to be millions of people surfing the internet to pick up traffic. There will be an estimated four billion searches performed by people world wide looking for information about the London Olympics before, during and after the event. An estimated half a million people will be visiting London to watch the Olympics. They won't just be going to the games, they will be shopping and entertaining themselves whilst staying in and around London.

This Utopele and attract quality traffic

OPTIMISED WEBSITE

If you sell sports equipment, have a BANS site that is either directly or indirectly related to any sports, have a business in or around London or have any type of product or service that is likely to be of interest to millions of internet users, you should build London Olympics 2012 into your keywords on Utopele. This way, you will pick up passing trade like you would if you had a stand outside the Olympic stadium. You can do this for any subject or event at will and at no extra cost.

Four billion searches probably represents between half a billion and a billion internet users. You will only pick up a fraction of these people but hey, if it is only a thousand or ten thousand, you have to make money and the more Utopele members that are doing this, the more related web pages it will carry and higher rankings will be achieved on the search engines. This is where hundreds or even thousands of other members all working together and for you can help you make money.

DRIVE QUALITY TRAFFIC If Google and the other search engines are looking for:

Well established websites
Websites that carry masses of content
Websites that are already getting high volumes of traffic
Websites with lots of inbound links to internal pages

Then building your website on Utopele overcomes these problems instantaneously. You may be only building a 12 page website with a forum that could have a limitless number of pages with lots of internal links from other sites within the network, but it will be sitting on a massive directory with thousands of other websites. Your own web pages will therefore be counted as being part of one large website, getting high volumes of traffic, with masses of related content and inbound links.

You are reading an extract from

The Golden Web - The Internet Entrepreneur's Definitive Guide to Making Money Online

To buy your copy click here

Search engine optimisation techniques and strategies, a cheap way to launch a new optimised website or drive quality traffic to an existing internet site using proven online marketing techniques