SALES TRAINING COURSES, LEARN HOW TO SELL IN 30 MINUTES
Sales training courses, learn how to sell in 30 minutes for free, discover the secret of never having to have to make a cold call.
There are sales training and personal development companies that will sell your company a sales training course that will last a week and teach your sales team less than they will learn here in 30 minutes for free. Selling is a simple process that does not need to be complicated and sales training courses are padded out with unnecessary power phrases and pointless sales techniques.
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Not everyone can be a successful sales person because to become a success requires important characteristics and qualities that cannot be taught. You can teach someone all the techniques necessary to become a successful footballer; anyone can kick a ball; but it requires other elements that come naturally to just the few.
Likewise, you can learn how to sell but implementing that knowledge and becoming a successful sales person are two very different things. How good you become will depend on the raw material you are working with.
That raw material should include the following:
- Courage (not fearless - someone who doesn't know fear is a fool)
- Determination (the ability to keep going)
- Persistence (the ability to get up)
- Ambition (have dreams - bigger house, car etc.)
- Greed (success should never be enough)
- Confidence (Not arrogance - arrogance is just an act to protect a lack of confidence)
- Commonsense (not academic intelligence)
- Entrepreneurial skills (the ability to think)
- Competitive (must need to win)
- Self motivated (the only person who can motivate you is you)
- Positive mental attitude (correct mental attitude)
If just one of the above is lacking, you do not have what it takes to be a successful sales person and if you are recruiting sales people, you should not consider taking anyone on who is flawed.
You are looking for that one person in ten thousand who has all the attributes necessary to succeed. None of the above can be taught, only discovered from within and all the sales training in the world will never make someone who doeas not have all of the above into a successful sales person.
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Training courses are designed to impress and motivate trainees. Successful sales people are self motivated, they get up in the morning ready to do battle and look forward to the day. If your sales people need a sales training course or anyone else to motivate them, they are flawed and you will end up spinning plates constantly trying to keep them going.
You could send your sales people on a training or self development course and they could leave buzzing with ideas and motivated but when they wake up in the morning, they will not have changed - they can't.
Building a successful sales force is all about recruitment and selection. Pick the right people, give them the tools and the knowledge, wind them up and point them in the right direction and they will sell all day long.
LEARN ALL YOU NEED TO KNOW ABOUT SELLING IN 30 MINUTES
So, providing you are working with the right material, how do you teach someone to sell in 30 minutes?
On the assumption that you have taught them the technical aspects of your products or services and they are confident they know all there is to know about your company and your competitors. And let's assume you are providing them with a continuous flow of sales leads and enquiries and not giving them brain damage by having to cold call.
Here is my free selling skills course:
- Selling is a simple process. It is a conversation between two people aimed at discovering a common goal. The client has a problem - you have the solution. The client has a desire or need - you have the product or service to fulfil that need or desire.
- You discover that problem, need or desire by asking questions and listening. Allow the client to talk, the more they talk the less they will feel they are being sold to, make them more relaxed and they will provide all the information you need to make a sale. They may even talk themselves into the sale and place an order without you having to do too much.
- Your questions should be preceded by either, how, what, when, why, where and who. Probably the most powerful words in the English language because they will open the client up.
- If you are selling to people who have made a sales enquiry; "How can I help you?" is all you need to ask. The client has already taken the most important step by expressing an interest, need or desire. They will now provide you with all the information you need to make a sale.
- Use questions that require a "Yes" or "No" answer to stop the client talking or they will talk you into retirement.
- Providing you can help; obtain their budget and then explain clearly what you feel the best solution to their problem is.
- Always act in the best interests of the client. Existing, satisfied clients are the best source of business and if they are happy, they will continue to buy from you. Stitch them up and you will never do business with that client again.
- Objections are often the best opportunities to close a sale. The client is often inviting you to overcome the objection by providing you with the opportunity to explain why there objection is misplaced.
- If the client raises more than two objections, back off and ask permission to possibly contact them another time. However, if the client is never likely to buy, don't waste your time contacting them again.
- Recognise the buying signals and don't oversell or you may talk yourself out of the sale.
- Closing a sale is simple. Just ask when they would like the contract to start or when they would like to take delivery etc. Never ask a question that will require a "Yes" or "No" answer when closing the sale. Asking a question that does not permit them to say "No" always leaves you the opportunity to keep them talking and allow you another opportunity to close again.
- Always be friendly but not over familiar until the prospect becomes a client.
- If you are relaxed and confident, your client will be relaxed and confident about you. Being relaxed takes experience and knowing that you have a long list of prospective clients to sell to, so making a sale is not life and death.
- Having a long list of prospective clients is something we can help you with,
- Always follow up a sale by contacting the client to ensure they are happy with the after sales service. This avoids complaints, shows you care and gives you the opportunity to make another sale.
- Your client should feel they are important to you and that you have their best interests at heart.
At the end of the day, you could be the best sales person in the world with the best product range but without a list of prospective clients to sell to, you have nothing. This is where we can help.
If you would like to discover how we can help you generate potential clients, the best decision you could make right now is contact us.