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RECIPROCAL LINKING TO INCREASE VISITORS AND IMPROVE TRAFFIC

Reciprocal linking to increase visitors and improve traffic levels * SEO advice and search engine optimisation techniques for top ten Google rankings

So, if reciprocal linking is not as important as everyone claims, what should you be doing to increase visitors to your website? There are a myriad of ways to improve traffic levels and get good quality visitors to your website.

RECIPROCAL LINKING

Launching any new website on the internet is fraught with problems, not least those caused by incompetent website designers and supposed search engine optimisers who think they know all about reciprocal linking or at least pretend to be experts. Judging by the numerous misleading and misinformed articles published on websites on the internet about linking strategies, website ranking and search engine optimisation, many website designers and search engineers can take even the best internet business ideas and kill them stone dead from the outset.

INCREASE VISITORS

On occasions I have to talk to other website designers and search engine optimisers about building links and how to increase visitors and it is often like talking to religious zealots. They believe absolutely in ridiculous SEO theories and when prompted for even the slightest piece of evidence (let alone proof), they simply refer me to the web pages where these ludicrous claims are made. When presented with the true facts, evidence and proof based on unquestionable research, most are so entrenched in their fervent beliefs that they still refuse to face the facts.

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IMPROVE TRAFFIC LEVELS

Everything we do to improve traffic levels is based on our own research and analysis and we have teams of researchers and sequence analyzers preparing reports and proving and disproving theories all the time. The problem is that most internet companies are just one man bands or are too small to investigate anything they see published on the internet. This is compounded by the fact that having seen something published on the internet; they then plagiarize the theory and publish it on their own site. Theories can spread like wildfire within days and, before you know it, a theory has become an absolute fact without a shred of evidence to back it up.

It is this type of blind faith - "It must be true because I read it in a book or on the internet" - that leads to so many website owners wasting money by paying for these quack services in an attempt to drive more traffic to their websites.

SEO ADVICE

New websites face what would sometimes appear to be insurmountable problems when being launched on the internet. Our SEO advice is that Google and most of the major search engines favour well established sites with plenty of content, high volumes of visitors and good quality inbound links from other high traffic sites. A new website starts off with none of these things.

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SEARCH ENGINE OPTIMISATION TECHNIQUES

The emails requesting a reciprocal link exchange are normally sent by companies claiming to be search engine optimisers, acting on behalf of websites that they have designed and charging an additional fee to the website owner for every reciprocal link they gain. These search engine optimisation techniques are out dated and mostly worthless. They may even genuinely believe the rubbish they tell you because their understanding comes from researching information they have read on other websites. There are forums dedicated to website designers all exchanging and giving the wrong information to each other. It is the blind leading the blind. They have not invested in factual research to see if what they claim is actually fact.

TOP TEN GOOGLE RANKINGS

The fact is that building links in the right way can drive more traffic to your site but simply exchanging links with other websites will do sweet FA and certainly not help you get top ten Google rankings. Handled correctly, link popularity can help your page ranking and drive additional traffic to your website if you are linking to and from internal web pages from high profile sites. But reciprocal linking will no more cure your traffic problems than Aspirin will cure lung cancer.


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The Golden Web - The Internet Entrepreneur's Definitive Guide to Making Money Online

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Reciprocal linking to increase visitors and improve traffic levels * SEO advice and search engine optimisation techniques for top ten Google rankings




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