An estimated forty million people in the UK listen to the radio and up to seven hours a day. The radio wakes them up in the morning, they listen to the radio whilst making and eating their breakfast, in the car whilst traveling to work, whilst at work, lunchtimes, traveling home, at leisure and of an evening in bed. As an advertising medium radio is becoming increasingly more powerful.

If you are considering advertising on the radio, you are not the only one. More and more companies are turning to radio advertising to reach a captive audience.

Radio advertising can be purchased locally, regionally or nationally and can be produced to fit any company’s advertising budget or reach any target audience you choose. More and more radio stations are aiming their broadcasting to highly targeted audiences, whether they are young, male or female, football fans, the grey market, lovers of classical, pop, jazz or nostalgic music lovers. Radio advertising can be used to reach any demographic audience you choose.

Radio advertising is very much the cheaper sibling to TV and something we often offer on the back of a television advertising campaign. Having said that, we’re happy to produce stand-alone campaigns too.

Radio advertising, used correctly, cuts through the clutter and can send a clear message to a target audience. Aimed at the right age group in the right income bracket, there is no need to use visual images, as the human mind can be even more powerful than images produced using press or television advertising.

If you are investing in radio advertising with a view to driving more traffic to your website, it is essential that your website doesn’t let you down. Having succeeded in motivating high numbers of visitors to your website, you want your visitors to be immediately captivated by the design, you want it to be easy to use and it needs to be visually appealing so that it stands out from the bland image projected by your competitors.

It is also imperative that it performs in the search engines, so that people surfing the Internet, find it and as a result of your radio advertising, instantly recognise who you are and choose to visit your site as a result. We are Europe’s leading search engine optimisers working with the UK’s most dynamic and innovative designers. Together, we combine to make an unbeatable website design team.

The results you will get from your radio advertising campaign will depend on a number of factors. Creating an appealing commercial, sending a clear message, having a clear “call to action” message and booking the right time slots on the right radio stations to reach your target audience. Other factors could be choosing, a humorous or serious tone, background music, special effects and dialogue/script to create a picture in the listeners mind.

Space City understands the medium of Radio advertising, your success should not be left to chance. Your advertisement needs to be motivational, evocative, inspiring and engage the listener from the beginning. This is not easy and many radio advertisements fail to achieve this or come close to the mark.

Getting the balance right in an advertisement is also important. Make it too funny and people will remember the joke and not your product or service or too irritating and people will switch off. Radio advertising needs to be engaging so that people tune into what is being said and most importantly remember the message, the product, the website address and telephone number. Getting the balance right requires expertise and experience which is why you need Space City.

Apart from the economics of radio advertising, there are other major benefits. Because a radio audience can be employed doing other things whilst listening, radio advertising can be subliminal and is one of the medium’s major advantages. Television demands more attention, but you can listen to the radio whilst you are driving, working, or surfing the Internet. Radio advertising influences us all whether we realise it or not. We have all bought products or services, consciously or subconsciously as a result of hearing an advertisement on the radio.

Although radio advertising is seen as a complementary medium to television it should not be considered as the poor cousin. The audience may be concentrating on other things, but the subconscious mind is a powerful tool and radio advertising exploits our ability to absorb information to the full extent.

It is true that radio advertising doesn’t have the same brand building power as television advertising, but used in conjunction with television advertising and other media like the Internet, radio advertising can prove extremely profitable.

Recent clients include:- esure, uSwitch, AAP (endowments), ActionAid and Confused.com – no doubt you have heard them and many of you responded as a result.

All radio advertising should be supported by an easily found, easily navigated and simple website. Directing respondents to your radio advertising to a website that lets you down in any shape or form can prove disastrous.