QUALITY, QUALIFIED SALES LEADS VS PAY PER CLICK ADVERTISING

Quality, qualified sales leads vs pay per click advertising and social networking as a marketing model when used alongside search engine optimisation

So, having covered pay per click advertising, search engine optimisation and business and social networking, where does buying quality, qualified sales leads fit into all this? First of all, as opposed to PPC, where you pay per visit, you only pay per enquiry but they are not visitors to your website.

Because of our positions in the search engines and our own PPC campaigns and online marketing, we are able to generate quality sales leads through our own websites that are qualified using questions and filters to ensure a high degree of quality and qualification.

Start of article about pay click advertising and search engine optimisation

Pay per click advertising

Search engine optimisation

Business and social networking

Quality sales leads

QUALIFIED SALES LEADS

Generating qualified sales leads is only economic for high end, high value products and services; it becomes financially unviable the lower down the economic scale you go. Overseas property, removals and mortgages are both good examples, where the sales conversion can be highly rewarding. Low value products and services mean that it is not economic or financially viable for us to get involved.

Buying our sales leads should really form part of your online marketing strategy along with SEO and PPC and Social networking. However, if you are on a restricted budget, buying our qualified leads can be a good starting point. We can generate sales leads for anything where there is a strong demand through the search engines. If people aren't looking or market trends and conditions are against you, this will obviously rstrict our ability to generate high numbers.

QUALITY SALES LEADS

We tend to focus on quality rather than quantity. We see little point in sending our clients rubbish enquiries as we are looking for long term business relationships rather than having to find new clients. So we don't tie anyone into long term contracts and try to conform wherever possible with our clients requirements as far as qualification of the leads is concerned.

So unlike some companies who may generate hundreds of leads from people entering competitions and filling in questionnaires without realising a sales person will call; we concentrate on quality and every lead knows exactly why they are completing a form and that they will be contacted by one of our clients.

We make no bones about the fact that our leads are probably the most expensive on the market but our clients tend to stick with us and continue to buy our leads because they tell us they are happy with the conversion rate. After all, isn't that what you are in business for - to make sales?