All the national newspapers we are involved with subscribe to two major pieces of research; The National Readership Survey and TGI (Target Group Index).

The National Readership Survey
is a non-profit-making but commercial organisation which sets out to provide estimates of the number and nature of the people who read Britain’s newspapers and consumer magazines. It is hugely respected and is the largest longest running survey carried out in the UK. The NRS is the “gold standard” for measuring readership figures and allows you to plan your advertising with confidence. Generally speaking, it in not worth considering publication who do not take part in the survey.

The readership figures we quote on the Web Windows website are NRS figures and therefore provide a highly accurate estimate as to how many people will read the newspaper and ultimately seen your ad.

TGI
Established in Great Britain in 1969 its aims are to provide the advertising and media industries with a means of describing target groups for the broad spectrum of consumer goods and services. This allows us to accurately show how many of the readers of the newspapers are likely to purchase certain goods and now covers online purchases too.