Copy sales for national press outperform everything. The sheer number of people your ad reaches is the primary factor as to whether your ad gets a good response. No other advertising vehicle has the extensive reach of newspapers. In order to target the largest audience possible or corner the market in the most direct way, newspaper adverts are where you should channel your advertising budget.

Broadsheets means that you’ll also be getting quality and quantity. Readers of the broadsheets spend more online than any other group and are your best prospects.

Appearing in the Sunday press has the huge advantage of reaching people with time on their hands who will be more inclined to buy online. People typically labelled well-off all consider themselves as newspaper readers. This implies that they’re more likely to have a higher disposable income, higher education levels, and be more willing and able to purchase online.
Of All The Different Sections to a Sunday paper, the colour Supplement has the greatest shelf life resulting in a longer exposure period for your ad. In addition, the editorial content lends credibility to the adverts within the pages, meaning that the advertising in newspapers appears every bit as legitimate and important as the news.