HOW TO INCREASE SALES THROUGH A WEBSITE

How to increase sales through a website by improving the levels and quality of visitors through internet marketing, SEO, PPC and online advertising.

The question of how to increase sales through a website and capture the search engine traffic from the hundreds of millions of people who log on to the internet every day is what every website owner must ask themselves. If you were to believe everything you were to read on other websites, you would think the solutions were easy and there are plenty of SEO and PPC companies that will take your money with promises they cannot deliver.

Internet marketing in all its forms can be a black hole into which your money can disappear without much return. So let's look at the facts and the realities about the internet and what you can realistically expect to achieve. Log onto Google and do a few searches using search terms that are relevant to your website and would be used by people ho would be looking for a company, product or service that you provide.

In the blue band near the top on the right you will see how many web pages Google has indexed for those search terms. These pages are being returned in the organic (natural) results in the left hand column. They appear in order of relevance at least what the Google algorithm considers to be most relevant and ranks them accordingly. Indexing and ranking are not the same thing. Indexing simply means that Google knows that a particular web page exists and that the web pages carry keywords related to any search and this is when your stats counter will register a hit; this does not mean someone has visited your site; it just appeared somewhere in the rankings. Your website could have been in the millionth position.

So when a search engine optimiser talks about your website getting a million hits, it could mean you haven't had a single visitor. I talk to other website optimisers who call us looking for subcontracts, (something we never do) and many don't even understand the difference between indexing and ranking. Worrying that these people are actually operating and providing search engine optimisation services to unsuspecting website owners.

My best guess is that you trotted off to a local website design company believing that they knew how to build websites. I would also assume that you were influenced by price and the pretty designs of other websites they had designed. Understandable but now you realise that this was not a good business decision because your website is earning you the money you believed it would.

The internet is vast and whilst it may provide access to a worldwide audience, it also exposes you to worldwide competition and because you did not do any research, you have a website that was not built to compete on the internet. Log onto Google and do the following searches:

• Top internet company
• Internet success
• Website optimisers
• Search engine optimisers
• Internet business advice
• Increase search engine traffic
• Starting an internet business
• Best internet company
• Best website designers

You will find us in the top ten of Google where Google has indexed tens and sometimes hundreds of millions of web pages and this is in an arena where our competitors are supposed to know what they are doing. Moreover, they spend their time trying to understand how we achieve this and trying to knock us off the top of Google. We are working in the most competitive market place, where companies stand or fall by their ability to achieve top ten rankings.

Search engine optimisation is just one area where we can help you gain more traffic to your site:

• Successful Internet Marketing
  
  
• Productive Advertising across all mediums
  
  
• Improved Website Design
  
  
• Successful (PPC) Pay Per Click advertising campaigns
  
  
• Increasing sales through (SEO) Search Engine Optimisation
  
  
• Productive Telesales and Telemarketing
  
  
• Guaranteed Response Advertising (Sales Lead Generation Services)
  
  
• Accurate Market Research
  
  
• Positive Public Relations
  
  
• Economic (DRTV) Direct Response Television Advertising
  
  
• Penetrative Radio advertising campaigns
  
  
• Targeted Newspaper and Magazine advertising campaigns
  
  
• New Product Launches
  
  
• Start up companies - advice and backing
  
  
• Business Consultancy
  
  
• B2B email marketing
  
  
• Website optimisation on a budget
  
  
• Why sales training is a waste of time and money
  
  
• Internet Success

When you were on Google, you would have seen what Google call sponsored links on the right hand side of the page. These websites are bidding to appear in these links and paying every time someone clicks on their advert. Amazingly, if you type search engine optimisers or website into Google you will see companies paying to appear there yet claiming to be able to get clients top ten rankings or build websites. Bizarre when they cannot achieve this for themselves and it is an indictment to the fact that there are numerous cowboys working on the internet.

Having said this pay per click advertising can prove extremely profitable if it is handled and managed correctly. Many of our PPC clients come to us, having tried pay per click advertising for themselves and racked up huge bills. If you want to run a PPC campaign, our specialists can put an advertising campaign together that will save you money whilst delivering better results that you could most likely achieve for yourself.