GOOGLE ADSENSE * HOW TO MAKE MONEY FROM GOOGLE ADSENSE
Google Adsense * how to make money from Google Adsense * using your website to earn an extra income
The first thing that's important to understand is that you should not have any kind of box or border around the AdSense adverts on your website. Having one is a classic way to show that the adverts are somehow separate from the main content of your page and hence draw attention to the fact that they are adverts. So, rule one is no borders.
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Similarly, you need to make sure the background colour of the ads is the same as the background colour used on the rest of your page. If your page has a cream coloured background then your adverts should have too. Making them any other colour will cause them to jump out and scream that they are an advert or something else somehow unrelated to the rest of the page.
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GOOGLE ADSENSE
Likewise, the colours used for the text need to be consistent with the rest of your site. So if, for example, your website uses black for the body text and brown for the titles and links, then your Google AdSense ads should be configured to use brown for the advert title and black for the two lines of ad text. The final (URL) line of the advert should be set to a colour that blends in as closely as possible with your background colour, whilst still being legible. That's because you want to avoid drawing attention to the fact that clicking the advert will take people away to another site.
The size, shape and placement of the adverts can make a big difference to your click through rate (CTR) as well. AdSense ads come in various predefined sizes and layouts and the classic error I see people make is to simply take a horizontal banner format and stick it at the very top or the very bottom of the page. Rather than doing that, you ought to be trying to place the adverts where they are more likely to be seen - and that means putting them "inline" (i.e. in with the main body text).
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HOW TO MAKE MONEY FROM GOOGLE ADSENSE
To achieve this I tend to favour a 300 x 250 ad unit placed such that the text of the page flows around it. That way you ensure that (a) anyone reading your page is bound to see the adverts and (b) they appear to be part of the site rather than something separate.
It's also worth mentioning at this point that Google lets you choose whether to display text or image adverts. Personally I always opt for text ads as I find these have much better CTRs.
The subject matter of the adverts is going to have a bearing on how much you earn too. This is because in competitive markets such as financial services or personal injury claims, advertisers will be paying much higher amounts per click than they will in less competitive or lucrative sectors. Of course, you can't really control the content of the ads because that will be determined automatically by the theme of your website. However, if you get to the stage where you are building sites specifically to impart useful information at at the same time earn money from AdSense then it is worth looking at whether you are able to provide decent content about some of the higher paying topics rather than focusing on things which are less competitive and hence ay out less per click.
USING YOUR WEBSITE TO EARN AN EXTRA INCOME
There's a heap of other things that can affect your earnings from AdSense but as I am only allowed one short chapter on the topic there is a limit to how much I can squeeze in here. However, the tips above a certainly a very good starting point and can easily be used to double your AdSense earnings in not very much time at all.
If you want to know more about earning money with AdSense then I highly recommend you take the time to read
AdSense Secrets
by Joel Comm. This book is now in its 4th edition. I bought the very first edition back in 2005 and by applying the techniques that Joel talked about (some
of which I have mentioned above) I quickly doubled my AdSense income and began earning $100 per month just from one small site. A few years on and with a
number of additional websites, that figure has risen to around $150 per day - all thanks to following Joel's advice. To buy the book, click
here.
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Google Adsense * how to make money from Google Adsense * using your website to earn an extra income