Recent years have seen a dramatic rise in the number of people offering self-catering holiday accommodation in France. The supply of holiday homes has increased and as a result, demand has been diminished significantly. New holiday accommodation is offered to friends, family and a shrinking market putting pressure on all sectors of the letting market.
The strong Euro, high ferry fares and cut price competition from tour operators have not helped matters and all holiday home providers are reporting that throwing more money at advertising in the press has done nothing except empty the coffers.
WHAT CAN WE DO TO HELP?
- Reduce the cost of your renewals to £200 for your first property and £25.00 per additional property.
- Increase the number of Internet sites your properties are advertised on.
- Provide additional FREE advertising exposure under different categories.
- Help promote your own websites through our Networking and Multiple linking programmes at no extra cost.
- Invest further in search engine optimisation
- Develop further on-line marketing strategies.
By the end of September, we will have more than 100 Internet sites and Directories advertising your holiday homes. This means that with one simple application, you can reach a growing number of Internet users at less than £2.00 per website.
As our network of websites grows and diversifies, more people are finding your holiday homes for a number of reasons. Our approach to online marketing is very similar to having shops in the high streets or advertising in a variety of different types of publications. We are not just looking for bookings through related traffic but through passing trade and spontaneous responses.
We can't stop the flood of people buying property in France, but we can, as many of you know, put you in front of these people when they need accommodation, by advertising your properties on estate agents websites.
We have also been talking to many of you regarding broadening your marketing to appeal to different sectors of the markets. To help you with this, we are allowing everyone a free advertising spot on all websites under either, the bed and breakfast sections, activity and special interests or restaurants sections.
Many of you have remarked about a higher number of enquiries coming through your own websites generated through OMNI-LINK. This managed linking programme grows from strength to strength, is becoming more diverse and highly favoured by many of the major search engines. There are still hundreds of you who have not taken advantage of this free traffic generating programme. You are missing out big time.
Increasing the size of the market rather than increasing market share.
All the points above are all very well and will help increase market share but they don't solve the problem of increasing the number of people coming to France for a holiday. So we are all chasing a diminishing market. Normal advertising doesn't work either when people are not looking for a holiday.
To address this problem we have taken a unique approach to our search engine optimisation and website diversification. The problem is trying to explain this in simple terms. If you have a basic understanding of how the search engines work click here.
This special offer is only available to existing Where On Earth and World One Call advertisers
This special offer is only applicable to Holiday accommodation owners who advertise before 31st August 2005.
Existing holiday accommodation advertisers please click here.
Existing Bed and breakfast accommodation advertisers please click here.
NEW ADVERTISERS WITH HOLIDAY ACCOMMODATION IN FRANCE PLEASE CLICK HERE.
NEW ADVERTISERS WITH BED AND BREAKFAST ACCOMMODATION PLEASE CLICK HERE.
For a full explanation about advertising your Bed and Breakfast accommodation in France please click here.
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