Exchange reciprocal links, exchanging links, links strategies, building links, links popularity. Information on links exchange, reciprocal linking, exchanging, strategies, building and links popularity.

When you have a successful website that is found at the top of the search engines, you will find that the world and his dog will bombard you with link exchange requests. They normally come in the form of a patronising email, telling you how wonderful your site is and extolling the virtues of exchanging links. Quite often, these emails come from link building services that have sold some unsuspecting website owner that they can help with their link popularity. By the time you are getting ten requests a day like this, you are going to be extremely hacked off.

So, we have put together some useful links for you to read up about the importance of links and the realities behind link exchanges.

If you get a request for a reciprocal link have a good look at their site. Is it relevant to your site and what is their links page like? Is it really worth all the effort involved and are you likely to get any traffic from their site. Reciprocal links do nothing for link popularity. The search engines cottoned on to the fact that this was an area for abuse. What you really need are hundreds of inbound links and very few outbound links.

Whatever you do, never employ a company to gather you links. You will antagonise the big successful websites that are bombarded by requests to exchange links. One link from a good portal site is worth a hundred useless links from other sites that don’t get any traffic.

If you are compelled to building links to your website, select websites that are relevant but not the same as your site, have a good investigation of the site you are interested in and send a personal email so that the webmaster knows that you have taken the trouble to investigate their site. Better still, ask them to provide you with an article that you can host as a page on your site in return for them hosting an article about you.

Links popularity is all about the number of links running to your site from pages within other websites. It is not about exchanging links as 10 inbound links minus 10 outbound links equals a big fat zero. Build content into your website that other websites will feel bound to link to as useful information for their visitors.

Most of the time it is far cheaper to pay for a link that to spend hours that could have been more profitably spent trying to persuade hard pressed webmasters to exchange links with you. Use the links on this page to set up your own link building strategies.

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