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BUYING AN INTERNET BUSINESS, SELLING A WEBSITE, DEVELOPING AN INTERNET COMPANY

Buying an internet business, selling a website, developing an internet company, investing in an internet company and buying secondhand websites that are successful money makers

In the previous chapter we touched on website flipping: buying and selling websites that are failing and why you shouldn't get involved unless you really know what you are doing. This chapter covers buying websites that are already successful, what you need to look out for, and how to avoid the scams (as covered in the chapter on scams).

SELLING A WEBSITE

As explained, there will be a number of reasons why a website is failing that are only apparent to the experienced internet entrepreneur and unless you have vast experience, you should stay well clear of failing websites.

On the other hand, buying a successful internet site can prove more profitable because it should have everything in place to make it a success and, with advice and assistance, you should be able to continue to develop the business because you are building on sound foundations.

BUYING AN INTERNET BUSINESS

However, throughout The Golden Web, we try to show you that all that glitters is not gold and there are disreputable dealers who can manipulate the figures and add bogus content to make a website appear to be more than it seems. Buyer beware is the order of the day and we would recommend that if you are not buying a website from us, you at least employ us as your internet consultants to avoid making expensive mistakes.

Build web pages here and drive traffic to your website

Advertise here and get more visitors to your website

Far too often we are approached by people who have purchased what they believed to be a successful website that turned out to be nothing more than a duplicate of another. Having parted with their money, it is all but impossible to track the fraudsters down, as they have usually long disappeared by the time the police or lawyers get involved.

INVESTING IN AN INTERNET COMPANY

Rule number 1. If you are not highly experienced in buying internet companies or websites, you should engage a firm of internet business consultants to advise you on every step. We know what we are doing and can prevent you from losing money on a scam deal. If you ignore this advice, at least follow the other golden rules.

Rule number 2. If you are buying a website you should meet the principals in their offices not at your home and you should certainly never buy a website without meeting the seller.

Rule number 3. Check out the company or website that is being sold through Companies House and pay to get their last year's audited accounts.

Rule number 4. Check who is the legal owner and registrant of the website and how long it has been registered. Note this does not mean that the website has been in operation since it was registered. You can check through WhoIs as a starting point and avoid anyone who is withholding information. This information can be useful but is open to people entering false information.

Rule number 5. Any legitimate seller will provide you with access to the web statistics for the website they are selling by providing you with the appropriate user name and password. Again, you need to know what you are looking for because stats can be manipulated, falsified and boosted in numerous ways.

DEVELOPING AN INTERNET COMPANY

Rule number 6. Obtain all financial records for the website including: paying clients, income from other sources, accounts showing income and overheads etc for every year that the website has been in operation.

Rule number 7. Speak to as many suppliers and clients of the website as possible. It may be a sinking ship.

Rule number 8. Get your accountant to check the figures.

Rule number 9. Employ a lawyer who is experienced in internet law.

Rule number 10. Don't buy any internet site that involves any service where you have no knowledge or experience.

Rule number 11. Don't buy any website where you cannot see any obvious ways of developing and improving the income and/or profitability.

Rule number 12. Ask to see documented proof to back any claims the seller makes.

Rule number 13. Do not buy an existing website to try and fit your business model. You would be better off having your own website designed.

Rule number 14. If you have any doubts or if any questions are not answered to your satisfaction by the seller - pull out.

Rule number 15. Get an independent valuation and....


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The Golden Web - The Internet Entrepreneur's Definitive Guide to Making Money Online

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Buying an internet business, selling a website, developing an internet company, investing in an internet company and buying secondhand websites that are successful money makers




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