The Colour of Money

If you are the owner of a website there may well come a time when you want to sell your website to someone else.

Broadly speaking, there are two reasons why someone might want to sell an existing website. It might be because the website has grown into a proper internet business which is now worth a considerable sum to the right buyer.

Or (and this is more often the case) you may want to sell a website because it is failing to give you any kind of decent income and is becoming more trouble than it is worth.

If you have got a site that is of no use to you, you’re probably thinking that no-one in their right mind would want to buy it. But, the good news is that there are actually people who go out of their way to buy websites from people - especially websites that are no performing very well.

Why is this? Are they mad?

Well, perhaps it might seem that way. But, don’t forget that people have been buying failing or ailing businesses from other people for years and certainly long before the birth of the internet. Read the rest…