How to become a millionaire

HOW TO BECOME A MILLIONAIRE

How to become a millionaire * the secrets to making a million * the entrepreneurs golden rules to becoming an internet millionaire

Type any key search phrase into Google and look to see how many web pages Google returns in the natural listings. If you are lucky, it may be just a few hundred thousand; it is more likely to be in the tens of millions. Your website is going to be lost amongst all those other web pages and it will be your job to ensure that it gets found in great enough numbers to ensure it succeeds. There are numerous ways in which you can help to get your website up the rankings and increase traffic levels.

THE SECRETS TO MAKING A MILLION

The secrets to making a million on the internet are really the techniques employed to drive traffic to a website.

Search engine optimisation - Read the chapter on search engine optimisation. Paul is indisputably recognised as the top search engine optimiser in Europe, if not on the entire world wide web. He has web pages sitting on the top of the Google listings where Google has more than half a billion web pages indexed for seriously competitive searches. Forget what you have read about search engine optimisation on other websites - most of it is rubbish and simply plagiarised from other websites.
Pay per click advertising - Probably the best way to generate traffic to your website and also a black hole into which you can pour money with little return if you don't know what you are doing. David's chapter on pay per click advertising is packed with sensible advice from one of the internet's leading exponents on the subject. It is far better to employ a PPC manager than try and do it yourself. Someone who knows what they are doing can save you money and increase sales.
Linking strategies - One of those much talked about subjects that can involve a lot of work and achieve nothing. Paul blows away all the myths about linking in the next chapter.
Blogging - If you have half an hour to spare a day, you should be a Blogger. In fact you should be blogging both on and off your website. Paul has written an excellent chapter on the importance of blogging.
Writing articles - Time consuming but can be worth the effort if the pages are correctly optimised for the search engines. See the chapter on writing articles.

HOW TO BECOME A MILLIONAIRE

If you are really determined to become a millionaire, you have to employ every thing at your disposal. This will mean employing specialists who understand the internet.

Internet advertising and marketing - This subject covers many mediums and can be highly profitable and equally expensive if you are in the wrong hands. You need to deal with a top advertising and marketing company to ensure it proves profitable for you.
Offline advertising - This can include television advertising, newspaper and magazine advertising and a raft of other marketing and advertising mediums. The Where On Earth Group has companies that specialise in all these advertising mediums.
B2B email marketing - fast, cost efficient and can cause all sorts of problems if you fall into the hands of spammers. If you don't want to fall foul of the law or get your website blacklisted, it is essential that you deal with professional internet marketing experts.

THE ENTREPRENEUR'S GOLDEN RULES

Your success on the internet will be determined by the business decisions you make. First golden rule of management is "never make a decision until you are in full possession of the facts." Do you research and stick to the six P rule - Proper planning prevents piss poor performance.

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There will be readers who will skip chapters and just read the bits they think are most pertinent to them. Armed with only partial information they will go charging ahead and come unstuck at some point because they will be faced with a problem and not know the solution. A lot of the business we do is as a result of people doing exactly that and then having to turn to us for help. Sorting out a mess is always more expensive than preventing one. Read The Golden Web in its entirety and if the answer to your question can't be found in the book, email us and we will be happy to answer any question.

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INTERNET MILLIONAIRE

If you are sitting there wondering how to come up with a clever or unique business idea and become an internet millionaire, let us give you this piece of advice. Success on the internet does not require anyone coming up with a unique idea. In fact coming up with a unique idea comes with a number of launch problems - i.e. if it is totally unique, nobody is going to be looking for it through the search engines and the whole concept needs to be explained in detail in the hope that people understand and grasp the concept. On the other hand, a totally unique idea means, in theory, that you will have little competition.

However, if your new business idea is a clever idea, it won't be long before every pariah on the internet is trying to copy you and muscle in on your market. It is important to understand that no one can patent an idea; only a product can be protected by a patent and competitors only have to make a few small changes, adjustments and improvements and they will have stolen your idea.

This has happened to us numerous times and the only way to compete is to stay ahead of the competition and beat them into the ground. When we first started out on the internet, it was extremely frustrating to come up with a unique business model only to see another company emulate the idea. Over the years, we have learned how to dissuade competitors from copying our ideas by making sure they lost money on any business they invested in where we had come up with the original model. We are never short of ideas nor the resources to ensure we are always ahead of the game and competitors soon lose interest when they start losing money.

BECOMING AN INTERNET MILLIONAIRE

The real solution to becoming an internet millionaire, when you have good idea is to launch big and get so far ahead of the competition that it makes it all but impossible for them to see a way of muscling in on your business without risking huge expense. If you don't have the funds to do this yourself and or don't want to risk your shirt by raising funds through a bank then the best alternative is to approach specialist companies like ourselves to act as partners and provide the resources and manpower necessary to give your business the best chance of success.

We should point out that we do expect anyone approaching us with a business proposition to come up with at least a small percentage of the funds required. This may be only a few thousand pounds which will hardly make a dent in the budget. However, it demonstrates to us that the applicant believes in their project and is less likely to walk away when things get tough. It also proves that they have a track record of managing their personal finances. At the end of the day, we are actually investing in the person with the business idea and not just the business.

You are reading an extract from

The Golden Web - The Internet Entrepreneur's Definitive Guide to Making Money Online

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How to become a millionaire * the secrets to making a million * the entrepreneurs golden rules to becoming an internet millionaire