AFFILIATE MARKETING NICHE STORES, HOW TO BECOME AN EBAY AFFILIATE
Affiliate marketing niche stores, how to become an eBay affiliate, making money from building a niche store online through affiliate marketing
If you are going to stand the best possible chance of making money as an affiliate, you need to find a profitable niche product or service to promote.
Whether you are driving traffic to your website using SEO techniques or are using pay-per-click, your task will be a lot easier and, in the case of PPC, cheaper if you can target people who are searching for niche products.
NICHE STORES
Why? Well, there are two reasons. If you go after people who are looking to buy something very well-known and popular such as the latest iPod then you will be up against a lot of competition. There will be thousands of other websites offering the same products as you are; many of them will be other affiliates. This in turn means there will be a lot of other people using AdWords to try to drive traffic to their sites for the same search terms that you want to use - in this example, things like "cheapest ipods".
Build web pages here and drive traffic to your website.
Advertise here and get more visitors to your website.
A much better bet is to find something a bit more obscure to promote as an affiliate. Admittedly you will have a smaller target audience, but you will be competing against far fewer advertisers. That means that your costs to acquire each visitor to your site are likely to be much lower and hence your profit on each sale is likely to be much higher.
AFFILIATE MARKETING
Normally when I explain this theory to people, they immediately come up with one of the following three objections (in fact the really sharp ones come up with all three):
- If I choose to promote a niche product as an affiliate then there won't be enough potential customers
- Deciding what products to promote is going to be impossible
- Finding a merchant who sells the niche product you want to promote is going to be impossible
Let's deal with each of these objections in turn:
Lack of potential customers
This simply is not true. From experience, I can tell you that even the most obscure hobby or interest will have a large number of devotees. Not only that, but those people who have a particularly "specialist" (for want of a better word) interest are likely to be far more fanatical about their hobby than the average man in the street.
Let me give you a football analogy. A team like Manchester United or Arsenal will have a huge number of fans, to the extent that supporting either of these teams would certainly not be classed as a niche interest. At the other end of the scale there are teams like Mansfield Town or Colchester United. Far fewer people will have heard of either of these teams and they will have a much much smaller number of supporters than the likes of Manchester United. In other words, supporting Mansfield Town or Colchester United is a niche activity.
But, what you will almost certainly find is that of the relatively small number of people who support Mansfield Town a high percentage of them will be local people who actually turn up and watch every home game. By contrast, the percentage of Manchester United fans who turn up at Old Trafford for every game will be much lower....
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The Golden Web - The Internet Entrepreneur's Definitive Guide to Making Money Online
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Affiliate marketing niche stores, how to become an eBay affiliate, making money from building a niche store online through affiliate marketing