|
|
UK
POPULATION % |
OBSERVER |
|
MEN |
48 |
55 |
|
WOMEN |
52 |
45 |
|
AGE
% |
|
15
- 34 |
31 |
33 |
|
25 - 54 |
51 |
55 |
|
45+ |
50 |
49 |
|
SOCIAL
GRADE % |
|
AB |
26 |
59 |
|
ABC1 |
54 |
87 |
|
C1C2 |
50 |
35 |
|
HOUSEHOLD
INCOMES % |
|
Up
to £29,999 |
52 |
32 |
|
£30,000-£49,999 |
19 |
27 |
|
£50,000
or more |
10 |
30 |
|
Mean
average income (£) |
26,862 |
39,992 |
|
INTERNET
ACCESS % |
|
USE
THE INTERNET |
66 |
84 |
|
ACCESS
THE NET ONCE PER WK. |
52 |
76 |
|
ONLINE
PURCHASES % |
|
PURCHASE ON-LINE |
43 |
68 |
|
BOOKS |
16 |
37 |
|
BUSINESS PURCHASES |
4 |
6 |
|
CLOTHING |
11 |
16 |
|
COMPUTER SOFTWARE / GAMES |
11 |
14 |
|
GROCERIES |
6 |
9 |
|
INSURANCE |
10 |
14 |
|
MUSIC/VIDEOS |
19 |
35 |
|
TICKETS
FOR EVENTS |
15 |
37 |
|
TRAVEL
/ HOLIDAYS |
21 |
45 |
|
|
|
|
