New product launch help, marketing, advice, advertising, design information

NEW PRODUCT LAUNCH HELP, MARKETING, ADVICE, ADVERTISING, DESIGN INFORMATION

New product launch help * marketing * advice * advertising * design information * new product launch help * backing * new business * market research * successful launch * starting a new business * new company start up * help and advice with starting a new business

Go to start of this section about new product launch

More than 75% of new product launches fail in their first year and 60% of new start up companies close in their first two years because they did not get the right help or advice.

The same mistakes seem to be repeated by even the largest companies who can normally swallow their losses but new start up companies who are hoping to launch a new product will fold because they fail to make the sales necessary to survive. To ensure the success of any new product launch, any company, whether it be big or small, needs a team of people who are experienced and skilled in their individual fields of expertise. This is why we are so important to the launch of any new product or service.

Every new product, service or business needs to have people with know how, skills and experience in the following areas in order to ensure a successful launch. The Where On Earth Group can provide all the staffing levels you need on either an outsourced basis or as an equity shareholder, enabling any business to achieve its ultimate ambitions. This is where we can help and provide the manpwoere where necessary.

Market research. Any new product launch must be accompanied by in-depth market research. It is essential to know who your competition are, pricing, positioning, market penetration, product lines and sales levels. Just as important is knowing how big your market is, who your target market are, your expected market penetration, demand levels and sales expectancy. Our researchers can help.
Accountancy. Every new product launch or new business must be managed by its cash flow and profitability. Knowing how much a product costs to produce, how much it costs to sell, store and deliver is how you determine profit levels. Companies get into trouble by not keeping their eye on the ball and can often end up making a loss even when sales are going well. A typical example of this would be the Mini, the 60's icon that appeared to be a huge success story. The reality is that the company hadn't got their sums right and sold them at a loss for years. Our accountants can ensure this doesn't happen.
Business development. Numerous businesses fail because they fail to develop along with their competitors. Managing change, recognising opportunities and being in a position to seize the initiative all get missed because the Principals or company directors are too busy fighting fires or managing the day to day business problems. Quite often, the directors simply cannot see the wood for the trees because time pressures do not allow them to take a step back and take a hard look at the business realities. Our business team can help put together a realistic business development plan and help see it through.
Finance. We have finance brokers who can help put together finance packages if necessary. However, seeking finance can put constraints on a business as well as helping with cash flow. The better solution is to look at the reasons for needing finance to see if there are workable solutions or if the financing is needed to fund projects or staffing levels to seek business angels or partners with the skills you need to move the business forward. We can help with this kind of advice.
Marketing. The mistake most businesses make is believing that because they understand and know their product they also know how to market it. Small businesses often make the mistake of trying to cut overheads by cutting out the very people who could make a difference between a profit and loss. Our marketing team can help.
Advertising. Every business person has written books on advertising - cheque books. Advertising is one of those spurious areas where fortunes can be made or lost. Get the message wrong, choose the wrong medium, fail to reach the right target audience and you have kissed your money goodbye. Companies within the Where On Earth Group include, Newspaper and Magazine advertising media buyers, the leading DRTV television advertising production company, advertising consultants and Internet advertising specialists.
The internet. Most websites get little or zero traffic simply because they are not built for the search engines and are competing against the estimated 4 billion other websites that inhabit the world wide web. You found this web site, probably by searching Google and the search you made probably returned 50 million plus pages. We have an incredibly talented web design and development team that includes the top search engine optimiser in Europe. If your new product or business will depend in any way on a strong internet presence, we can help. Throwing your money at a website designer who cannot get you top ten Google rankings will be money down the drain.
Sales lead generation. Any business that has a constant flow of sales enquiries has a good chance to succeed. As Europe's largest internetwork, we have the capability to generate qualified sales leads through hundreds of websites. This is one form of advertising that guarantees results.
Systems. The successful launch of any new product or business will depend on the back end systems functioning correctly. Many a new product launch has failed because the systems weren't in place to monitor, track and deliver the goods. Information is the key to success. Being able to access sales results, material levels, track orders, payments, cash flow, delivery schedules etc at the touch of a button ensures the smooth running of the business and keeps clients happy. Our IT development team are experienced in building custom management systems that deliver the right information when you need it.
Email marketing. We have a B2B database of over 500,000 email addresses that receive a regular business newsletter. Accountants, solicitors and business people are regular contributors, keeping recipients up to date with important changes in legislation. These newsletters are well received and looked forward to and often contain information about new product launches, business start ups and special offers. This is an inexpensive an effective way of informing UK businesses about new product launches.
Business consultancy. By now you should realise that we are the most comprehensive business consultancy group in Europe, with specialists covering every area of business you can imagine. We can put a wide range of specialists around a boardroom table, each with the expertise to handle every step of your new product launch or business start up. Whatever your requirements, we are the business consultants who can help.

We make businesses more efficient, more productive and therefore more profitable. We do this by bringing skilled, intelligent business people to the boardroom table who are highly experienced in each of their own fields. We work on either a fee paying basis or in some cases, where the business is lacking the financial resources but has potential; on a share equity basis.

Read on to find out how we can help with the marketing of a new product launch.