NEW PRODUCT LAUNCH ADVERTISING, B2B EMAIL DATABASES, MARKETING

New product launch advertising * B2B email databases * marketing * television * new product launch advertising * magazines * newspapers * internet advertising * media buying * television commercial production * successful new business launch * new entrepreneurs

Go to start of this section about new product launch

When it comes to advertising a new product launch, there is no such thing as over exposure. Advertising is the vehicle by which you communicate your marketing message to your targeted audience. If not managed correctly, your advertising budget can disappear into a black hole with little return. Most Managing Directors will admit to have written books on advertising - cheque books. It is something that every company has\to invest in and many get it wrong.

The biggest mistake many companies make when launching a new product is believing that because they know their product they also understand the best way to advertise and market it. Most small and new start up businesses believe they can reduce their overheads by handling their advertising and marketing themselves. The financial results are almost always catastrophic.

Whilst large companies will have their own marketing departments, they will almost all outsource the task of creating and managing their advertising campaigns. This is not because they have more money to spend, it is because they are focused on making a profit and know they need the help of an advertising agency, media buyers and advertising production companies who are specialists in the various advertising mediums.

If the market message, the chosen advertising vehicles, the product, the timing, advertising budget and target audience are right; your new product launch will stand a good chance of success. Get anything wrong and the whole campaign could end up as a disaster.

You have to throw money at advertising. Restrict your advertising budget by aiming low and you will end up shooting yourself in the foot. Having said this, you must manage your advertising budget sensibly. You have to set a budget and sales target that matches a reasonable return. You cannot expect to generate millions of pounds with a post card in a newsagents window nor pay for television advertising if your product is aimed at a very small niche market.

To organise a successful advertising campaign you need to set your budget and expected sales target. This will determine the advertising mediums at your disposal. Decide on your target market, know where and which advertising mediums are likely to generate the highest volume of responses, set your dates and have a follow up campaign ready.

This is where we can help. We have business partners and companies who specialise in all the major advertising mediums.

• Television advertising production
• Newspaper and magazine advertising
• Media buying
• Advertising agencies
• Internet advertising
• Email marketing

From conception, planning and launch, we have specialists who can manage your whole advertising campaign.

We don't just handle advertising. We make businesses more efficient, more productive and therefore more profitable. We do this by bringing skilled, intelligent business people to the boardroom table who are highly experienced in each of their own fields. We work on either a fee paying basis or in some cases, where the business is lacking the financial resources but has potential; on a share equity basis. We can make your business more successful.